5 years on, Solidoodle exits 3D Printer market

The meteroic rise of 3D Printing in the consumer space has led to the proliferation of dozens if not hundreds of manufacturers. Focussed on simplifying the process and making the machines usable in a home or education environment, Solidoodle were amongst the pioneers. However, the increasing competition also means that there’s little margin for error.

Solidoodle, after shipping over 10 thousand units, has now announced that it will be exiting the 3D Printing market. Having manufactured their first four product generations in-house, it was time to scale up. Shifting manufacturing to China meant that theoretically they should have been able to do just that. Unfortunately that was not meant to be. The maker community lives to exacting standards and this very focus on quality meant that shipping dates kept slipping while trying to get the outsourced quality to the same level as the printers being produced in-house. By the end of 2015, Solidoodle was out of cash.

The company has sent out a rather emotional mailer to their entire community regarding the situation. Typical of maker community and its close integration, another 3D Printer manufacturer has stepped to complete all remaining orders for free. While Solidoodle has shipped or reimbursed alll their remaining orders, remaining users can get in touch with New Matter by 1st May to secure their order.

Full message embedded below:

Solidoodle Community,

Today, with sadness, I am announcing that Solidoodle is suspending operations.

A few years ago Solidoodle was one of the leading manufacturers of consumer 3D printers, with 70 employees and over ten thousand units shipped. Regrettably, we stumbled on the launch of our 5th generation product, the Solidoodle Press, which fell short of our high standards for providing an outstanding consumer experience. This led to a downward spiral of declining sales and layoffs that further hindered our ability to deliver a great consumer experience.

From 2011 through 2014 we assembled our first four product generations at our own factory in Brooklyn. Soon demand began to grow so large that we felt it would be difficult to scale effectively in Brooklyn, so we sought to partner with an outside assembly factory. We had been largely successful purchasing components in China, so manufacturing our entire product there seemed like the next logical step.

However, this proved to be much more difficult than expected. Despite spending months in China building the partnership, training workers, and inspecting finished units, the factory shipped units which did not live up to our standards. This setback was exacerbated by the 2014 West Coast Port labor dispute and slowdown, which kept hundreds of printers ordered for the Holiday Season from arriving until March. Had they arrived on schedule, we would have had much more time for testing and inspection, and would have realized crucial cash flow much sooner.

We were able to raise some turnaround funding in July 2015, but, despite the support of our investors and the heroic efforts of our team, we were unable to revive sales and return to profitability. As a result, at the end of 2015 Solidoodle ran out of cash, stopped taking new orders, and laid off it’s employees. I’ve now exhausted nearly all of my personal savings in an attempt to achieve the best possible outcome for everyone involved.

While we have been able to fulfill our outstanding orders (with very few exceptions), there remain a few dozen customers still owed a refund for a returned or undelivered product that we cannot honor. While the company has no cash remaining to issue refunds, we have been working behind the scenes to try to make up for some of your loss.

New Matter, makers of the award-winning MOD-t 3D printer, have graciously offered to ship a FREE MOD-t to all Solidoodle customers who are due a refund. I am very grateful to Steve Schell and the New Matter team for their generosity and dedication to the industry. They were under no obligation to step up and are receiving no financial compensation to help us. Those customers with Solidoodle refunds due can contact New Matter at [email protected] by May 1, 2016 to follow up on the free MOD-t offer, or go to www.newmatter.com and sign up for their email newsletter to learn more.

For assistance and support issues, I enourage our customers to visit the soliforum.com site, which has become a great community over the years and has proven to be a valuable resource.

While the Solidoodle chapter is unfortunately coming to an end, it’s important to remember that together we achieved many successes. Since 2011 we showed the world that 3D printers could be made both affordable and accessible to put the means of production into the hands of average citizens. We shipped over ten thousand 3D printers to customers in 60 countries. Customers have used those 3D printers to unleash their creativity, teach children about technology, and even print prosthetic hands for amputees. Together, we played an important part in advancing 3D printing from a relatively unknown technology into a powerful force of creation. While the Solidoodle era is ending, the digital manufacturing revolution is only just beginning. I’m grateful to have taken this journey with all of you and I have great faith in the human spirit of creativity to continue using technology to build a smarter, happier, more sustainable society.

Comments

comments

Tags from the story